At Apptern, your privacy matters. We want you to understand how we collect, use, and protect the information you provide when interacting with our website or services. This policy explains our practices and your rights.

Information We Collect

We may collect information that you voluntarily provide to us, such as your name, email address, and any details shared when you contact us at info@apptern.com. Additionally, we collect information automatically through your interactions with our website, including device type, browsing behavior, and pages visited. This information helps us improve your experience and ensure our website functions smoothly.

How We Use Your Information

Your information is used for purposes that enhance your experience and support our services. These purposes include:

• Responding to inquiries or requests submitted through our contact channels.
• Improving our website functionality and user experience based on browsing patterns.
• Sending updates or announcements if you have opted in to receive them.
• Understanding trends and preferences to deliver relevant content and services.

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Apptern uses cookies and similar technologies to improve website performance, analyze usage patterns, and customize your experience. You can manage cookie preferences through your browser settings. Please refer to our Cookies Policy for more details.

Legal Basis and Compliance

As a company operating in Hong Kong, Apptern complies with the Personal Data (Privacy) Ordinance (PDPO). We ensure that any personal data collected is:

• Collected lawfully and fairly: We only collect information necessary for specified purposes.
• Used for clear purposes: Data is processed only for purposes explained at the point of collection.
• Accurately maintained: We take steps to ensure that personal data is kept accurate and up to date.
• Protected: Appropriate measures are in place to safeguard your information from unauthorized access, loss, or misuse.

Sharing and Disclosure

Apptern does not share personal information with external organizations except in limited circumstances, such as complying with legal obligations or protecting rights and property. Any such disclosure is handled thoughtfully and in accordance with the PDPO.

Your Rights

You have rights under Hong Kong law to access and correct your personal data held by us. You may also request information about how your data is used or withdraw consent for specific uses. To exercise these rights, please contact us at info@apptern.com.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Once no longer needed, information is securely deleted or anonymized.

Changes to This Policy

Apptern may update this policy to reflect changes in our practices or legal requirements. We encourage you to review it periodically to stay informed about how we protect your information.

Contact Us

If you have questions or concerns about your privacy, please reach out to us at info@apptern.com. We are happy to provide clarification and assistance.